Small Business Digital Marketing Agency | Thomas Consulting Group

14 December 2019

After the advent of the internet, the whole world has witnessed a paradigm shift from offline to online in every field. It has even changed the way businesses operate. The need for digital marketing has also emerged for businesses of all sizes to reach their target audience. Digital marketing encompasses all internet marketing efforts such as search engines, social media, emails, and videos to market products or services of a business and generates leads. Marketing is an essential piece of a company’s growth and it can be a quite challenging task for startups or small business owners. Many small businesses know how important digital and mobile channels are today for acquiring and retaining customers, yet they don’t have an integrated plan to grow and engage audiences effectively. Therefore, every small business or startup needs the right digital marketing agency to initiate an effective digital marketing campaign. Business goals need a plan to be achieved and the right marketing campaign can either eat up money or accomplish the objective.

We have compiled the list of tips to help you find the right digital marketing agency for your small business:

  1. Determine your goals:

Before you start searching for digital marketing agencies, it is important that you understand what you need and what role a digital marketing agency would play in promoting your business. Make a list of all services you think you need from the digital agency such as:

  • Do you want to improve your search rankings?
  • Are you looking for quality content and SEO expertise?
  • Or a strong social media presence?
  • Or do you require help with your E-commerce store?
  • Or you would want them to offer a comprehensive digital marketing service?

By understanding what you want to gain from a digital marketing agency, your decision-making process becomes easier. However, you should also be open to suggestions from those agencies you speak to. This will help bring to the table the best ideas that would best work for your business and help you gain momentum in online marketing

  1. Check for a Relevant portfolio:

Checking Portfolios is a great way to find how the agency’s skills would match up to your expectations. An agency may have samples of work delivered to a variety of clientele that could be relevant to your project as well. This will help you get an idea of the talent within the digital agency you would like to work with. You may want someone with an exceptional creative mind and an eye for detail to design your brand. You may want someone analytical who loves numbers to work for your paid search campaigns. A company’s portfolio will give you a history of running successful digital marketing campaigns.

  1. Analytics and Reporting:

It is paramount that your digital marketing agency provides you with the relevant reports based on various key performance indicators that help you keep track of the work they are doing. This will give you a sense of the value you are getting for your money. A competent digital marketing agency will be open about the tools they use that serve as key metrics to track user behavior and engagement. For example, a strong SEO strategy includes analytics and reports that offer demographics and other important information about your target audience so that you can track the success of different campaigns and marketing efforts.

  1. Price is very important :

As a startup business owner or a small business owner, it is important that you consider cost as an important factor that influences your decision-making process in choosing the right digital agency. Nevertheless, never make the decision in hiring the solely based upon price. It is important that you hire a company that gives a detailed breakdown of the expenses for your marketing campaign. You should also be clear about your budget and your willingness to spend. A good digital marketing agency should be able to work with any reasonable budget and set expectations accordingly.

  1. Transparency :

Beware that some marketing agencies resort to black hat marketing tricks when existing compliant strategies do not seem to work or bring in quick results. While this may work for a short time, your project may eventually be penalized by search engines like Google, Yahoo, and Facebook that constantly weed out sites that do not comply with best practice policies. So be sure to ask digital marketing agencies about the specifics regarding their processes when implementing strategies and campaigns to boost results for their clients

  1. Long-term Partnership:

Finally, find an agency that strives to keep you in the loop throughout the process. The agency should welcome your input and feedback about their services while guiding you on how your ideas can be translated online. Agencies that offer better communication to their clients and treat them as partners offer a smoother experience and result in long term relationships.

Conclusion: Working with a small business digital marketing agency is definitely helpful for those who don't have a strong online presence. We, at Thomas Consulting Group, strive to understand your business inside out and look forward to working with you as your digital marketing partner.