Reasons To Have A Website For Small Business

9 November 2019

In today’s world, having a website for a business is a necessity for any size from small to large. In fact, it is the backbone for most businesses because 90% of the people are online. Studies reveal that 93% of the people conduct research on search engines about products or services before they make a purchase. A website is a set of web pages under a common domain that represents your business to internet users. Your website showcases your products or services online. It provides an opportunity to deliver products or services to a wider market. Consider the following reasons as to why you should have an effectively built website.

  1. A Website Has 24/7 Accessibility

Unlike the brick and mortar store, which operates on fixed hours, a website is available to the customer 24 hours a day throughout the year. This way your website acts as an invaluable resource for information for your existing and potential customers. Even when you are not working, your website is working round the clock to bring you more customers and more profit. So your website is like a virtual sales force for your business.

  1. Builds Credibility:

Having a website for your small business helps your business look legitimate and builds credibility. Additionally, a website is the only way your company will show up on search engines. Businesses shown on search engines are preferred to most people because they can visit your page, review information, read testimonials, terms, and conditions and become familiar with your company and brand. This builds trust for your company and helps convert sales…it’s like having an electronic first-impression. It can help start the ever valuable word-of-mouth marketing which can make all the difference for your brand.

  1. A Powerful Marketing Channel :

To go global, attract local customers, or to develop a powerful digital marketing strategy for your small business, you must have a website. To develop a powerful or unbeatable marketing strategy for any small business it begins by having a good website. Most of the digital marketing strategies such as SEO, email marketing, content marketing, social media marketing, and PPC can only be done with a website. By using online analyzing tools that are connected to your website, you can determine which marketing efforts are effective and those you can dispense of. This ensures you aren’t throwing money at something that isn’t doing you any good.

  1. Less Expensive and Low Maintenance :

Building a website for a small business is now easy, affordable, and fast especially compared to ten years ago. Once a website is built, it requires a little or no maintenance on a day to day basis. In the majority of cases, you don’t need to spend a fortune to get a website or improve your website. You can maintain your website on your own or you can simply rely on third-party CMS service providers.

  1. Competitive Advantage

Healthy competition most often improves and produces better products and services. The key to building a strong business and having a competitive advantage for a small business is to have an exceptional website. An attractive website with good quality content provides a unique experience to the audience which will help you gain a global, national, or local market-share at the expense of your competition.


One of the best things you can do for your small business to grow is to build a website today. It won’t cost you much and the result will be fruitful if it is done correctly. However, it will cost you a lot of lost opportunity if you don’t.