Importance of Search Engine Rankings for Small Business

20 December 2019

In today’s competitive world, internet search rankings are crucial for every business to draw new customers to their website. The world of the internet is evolving at a rapid pace. Google, Bing, Yahoo are major search engines that millions of people around the world use to find a product or service. In fact, around 3.8 billion searches happen on google each day which makes them the search engine on the planet. So, as more businesses are using the internet, it is crucial for a small business owner to take the necessary steps to keep their business visible among all the competitors. Used correctly, SEO is one of the most powerful weapons in your digital arsenal to get noticed by potential customers and strengthen your digital presence.

What is SEO?

SEO- Search Engine Optimization is a complex, layered discipline that works on search engine guidelines. It is a process of making your business website rank for desirable keywords in order to bring in more search traffic. This can be achieved in two ways: Organic SEO and Paid advertisements. In fact, long term SEO focus for any small business should achieve a decent amount of organic traffic and also earn the best search rankings.

A variety of factors can affect your rankings in the search engine such as your website, site structure and security, user experience, page content, back-links from high-authority sources, and on-page optimization. The stronger your website content and design, the higher you will rank on the search engine results given some time.

Why SEO is important for your small business?

SEO holds the first place as one of the most cost-effective ways to bring in more customers for any small business.SEO helps your business receive free organic traffic and most importantly attract qualified leads to your site. Here are more reasons why SEO is important for your small business:

  1. SEO increases ROI:

ROI with SEO is high and measurable.SEO helps you reach customers, who are actively searching for your product/service and eventually prompt them to buy from your website. It is recommended that small businesses integrate SEO into their marketing strategy from the beginning as it provides a better experience for their online visitors.

  1. SEO influences Reputation:

SEO helps you build a reputation on Google (the most dominant search engine), YouTube, and other search engines. Establishing authority is a slow process that needs careful execution of SEO strategies. But it can be achieved through strategies like back-linking, optimization, the right use of keywords, content marketing, etc. This process may be long and tedious at time but it will build trust and improve ranking. It is possible to gain a good reputation through social media platforms alone but it doesn’t hold a candle to the amount of traffic Google can produce from its online searches.

  1. SEO helps achieve Long term growth :

SEO is a long term strategy that provides good results over a period of time. Many small business owners notice growth in the first few months after the implementation of SEO. However, steady progress is evident when the execution of the SEO strategy is in the right place. As long as the search engines exist SEO will always be relevant. The importance of SEO increases over time so it is important to keep at it.

  1. Builds credibility and Trust :

People trust Search Engine giants like Google, Yahoo, Bing. They use search engines to find what they want. So, by ranking high on search engines your small business gains trust and credibility with your target audience. Studies reveal that 37% of search engine clicks are on the first organic listing.

  1. SEO improves brand awareness and brand equity :

SEO helps people become aware of your brand. Through SEO even a local business or a small business like an organic food store, a grocery store, or a salon can build brand equity. A small business website that has implemented SEO correctly can rank first in search results and help someone learn more about a particular business. By educating visitors to your site it helps build the brand and improve your chances of being chosen over your competitors.


To excel in the digital arena, every smart business owner must take advantage of SEO by choosing a reliable small business SEO agency to carve a niche in the market and capture an ideal audience. We, at Thomas Consulting Group, are a solid online consulting agency in Utah. We are located in St. George and specialized in providing valuable insights on current trends in SEO. We would love to partner with you to increase your website’s search rankings and take your business to the next level.