A Guide For Your Small Business Logo

18 December 2019

Many small businesses invest lots of time in making up a business plan and inventing the best name for the company that is unique to a certain niche. Similarly, another key element that every business needs to market its brand is a strong and impactful Logo. A “Logo” is a visual representation or an image of your business that has powerful associations connected with people's memory. It’s the beginning of your company’s brand that conveys your business and vision. It's a known fact that the best logos offer more than just simple identification but creates a sense of the company’s character and values in the customer’s mind. For any business, first impressions matter, so having a great logo that sets you apart and makes you more memorable can help you sign more clients.

The key function of a Logo:

The logo must serve as an effective tool in conveying your message and brand image. It must also support your business name and the products and service you provide. Therefore, it is crucial to give ample thought into the designer and the design of your logo.

Characteristics of a good logo:

  1. Simple: Logos must be easily recognizable and enable a client or customer to instantly remember the business and the product and/or services it provides. A logo is the ultimate elevator pitch for your potential clients and business partners.
  1. Versatile: Your logo graphics have to be versatile enough to be used in many different mediums. A good logo has to work exceptionally on the letterheads, TV commercials, billboards, banners and, most importantly, the web.
  1. Memorable: Making your logo memorable in the customer’s mind isn’t the easiest thing to do. Yet, having a logo design that can create an everlasting impression on your audience is paramount.
  1. Relevant: A great logo should be relevant to your business, products or services. It has to convey directly to the customers what your business is all about.
  1. Targeted: For any business, understanding your audience is the key. Whatever your industry, your business logo should be able to connect with your target audience. Example: If you own a kid's toy business, the color scheme must appeal to kids.

A great logo must have the following components:

  1. The Graphics: The graphic elements of a logo can be the style of the icon, texture, illustration, pattern, or well-designed lines. Good graphic elements of your logo should hold the meaning and purpose you are trying to communicate for your business.
  1. The Color Scheme: The color scheme or the color palette used should be based on the emotions you want to evoke in your target audience and the story your brand tells. Chosen correctly, the color of your brand helps reinforce and enhance your brand image and creates an indelible impression in the mind of the customer.
  1. The Typeface: The typeface is the font style used to write the company’s name and/or the tagline for the business logo. Whether you want a serif, sanserif, script, display, or handwritten font it should effectively complement your logo and brand image.

Tips to choose the right logo design for your small business

  1. The logo design must be simple yet eye-catching
  2. Find inspiration to your logo design
  3. Your business logo design should not be trendy but should be a timeless element
  4. The logo design should complement your brand message
  5. The design should be created as a vector file so that it can be used in all marketing channels

Conclusion: If you are a small business or a start-up business owner, we are enthusiastic to launch you into the business world. Thomas Consulting Group is all about helping small businesses with strategy, design, and development; if that sounds good, let us work together!